Privacy Policy

Welcome to Fresh Plant World! We understand that our plant enthusiasts, holiday decorators, and gardeners value not only the quality of our collector plants, Christmas tree collections, and gardening supplies but also the privacy and security of their personal information. Just as we carefully nurture each plant, we are committed to protecting your personal data with the highest standards and transparency. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit freshplantworld.com and purchase our products.

1. Types of Information We Collect

To provide you with a smooth, secure shopping experience and personalized service, we may collect the following categories of information:

• Identity & Contact Information: When you create an account, make a purchase, or contact us, we collect your name, billing and shipping addresses, email address, and phone number.
• Payment Information: When you place an order, our secure payment gateways (e.g., Stripe, PayPal) process your payment details (such as card type and last four digits). We never store full credit card information on our servers.
• Transaction & Order Information: Details of the products you purchase (e.g., Evergreen Tree Collection or gardening tools), order amounts, payment status, and order history.
• Account & Preferences Information: Account passwords, saved shipping addresses, payment preferences, and interests in our collector plants or indoor Christmas decorations collections.
• Technical Data: When you browse the site, we automatically collect your IP address, browser type, device information, pages visited, and clickstream data via cookies and similar technologies.
• Communications: Correspondence with our customer support team (via [email protected]).

2. How We Use Your Information

We use your personal information only on lawful grounds and primarily for the following purposes:

• Contract Fulfillment: Process your orders, deliver your purchased fresh-cut Christmas trees or full-sun plants, manage your account, and communicate with you about order status.
• Secure Payment Processing: Process your payments securely through our PCI-DSS compliant payment partners, ensuring transactions are as smooth and reliable as our plant care.
• Customer Service & Support: Respond to inquiries, resolve issues, and provide assistance with plant care or product-related questions.
• Website & Service Improvement: Analyze site usage, optimize performance, enhance your shopping experience, and develop new features.
• Marketing & Communications (with your consent): If you subscribe, we send emails about new arrivals, seasonal promotions (e.g., Christmas décor sales), and gardening tips. You may unsubscribe at any time.
• Security & Fraud Prevention: Monitor and prevent fraudulent activities to protect our website and customers—a core part of our “safety first” commitment.

3. Sharing & Disclosure of Information

We value your trust and will never sell your personal information to third parties for marketing purposes. We only share your data in the following necessary circumstances:

• Service Providers: Trusted third parties that provide essential services, such as payment processors (PayPal, credit card companies), shipping partners, IT and hosting providers, email marketing platforms, and customer service tools. These partners may only process data according to our instructions and must provide adequate data protection.
• Legal Obligations: To comply with applicable laws, regulations, legal processes, or government requests in the UK or countries where we operate (e.g., tax reporting).
• Business Transfers: In the event of a merger, acquisition, or sale of assets of Fresh Plant World, your information may be transferred as part of the assets. We will ensure the successor continues to adhere to this Privacy Policy.
• With Your Consent: Other sharing forms with your explicit consent.

4. International Data Transfers & Storage

As a brand shipping globally (excluding some remote regions and parts of Asia), your information may be transferred to and stored on servers outside your country, including the UK. We take all reasonable measures to ensure your data is processed securely in accordance with this policy and applicable data protection laws (e.g., UK GDPR). All transactions are processed in GBP (£), but your bank or payment provider handles currency conversion.

5. Data Security

Protecting your financial information is our top priority. We implement a range of technical and organizational measures to safeguard your personal data against unauthorized access, loss, misuse, or alteration:

• Use SSL/TLS encryption across the website and checkout process.
• Process all payments through PCI-DSS compliant payment gateways.
• Conduct regular security assessments and vulnerability scans.
• Train employees on data protection and limit access to personal data.

Please note that no online transmission or storage method is 100% secure. We encourage you to use strong passwords and avoid logging in on public computers.

6. Your Rights (Data Subject Rights)

Under UK and European data protection laws, you have the following rights regarding your personal information:

• Right of Access: Request a copy of your personal data held by us.
• Right to Rectification: Request correction of inaccurate or incomplete personal information.
• Right to Erasure: Request deletion of your personal data in certain circumstances.
• Right to Restrict Processing: Request temporary suspension of data processing.
• Right to Data Portability: Receive data you provided to us in a structured, commonly used format and transfer it to another controller.
• Right to Object: Object to data processing based on legitimate interests or direct marketing.
• Right to Withdraw Consent: Withdraw previously given marketing consent at any time without affecting prior processing based on that consent.

To exercise these rights, or if you have questions about our data practices, please contact us using the details below. We typically respond within one month.

7. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience. These small text files help us:

• Ensure Website Functionality: Maintain essential features like keeping you logged in or saving selected outdoor pots or planter items in your shopping cart.
• Analyze Performance: Understand how visitors use our site (e.g., which plant collections are most popular) to improve our services.
• Personalized Experience (with consent): Recommend collector plants or Christmas decorations based on your browsing history.

You can manage or disable cookies via your browser settings. Note that disabling some cookies may affect website functionality and your shopping experience. Third-party cookies (e.g., Google Analytics) may also be used, subject to their privacy policies.

8. Children’s Privacy

Our website and services are not directed at children under 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child provided information to us, please contact us, and we will take steps to delete it.

9. Policy Changes

We may update this Privacy Policy from time to time to reflect legal, technical, or business practice changes. Any significant updates will be posted on the website with a revised effective date. We encourage you to review this page regularly to understand how we protect your information.

Thank you for trusting Fresh Plant World. We are committed to protecting your privacy as carefully as we nurture our most treasured plants.

Green regards,
The Fresh Plant World Team